When London’s Ultra Low Emission Zone was announced in 2019, not everyone was best pleased about the introduction of yet another charge to drive in London. The vocal minority took to the streets and social platforms to vent their frustration and this is where we stepped in. Buying up roadside DOOH sites throughout the Capital, we pulled in live ULEZ-related tweets containing colourful language and cleaned up the profanities with the 100% electric and therefore 100% ULEZ free, Renault Zoe.