The Sunday Times Social List

The Sunday Times wanted to make more of their biggest weekend in terms of sales - the Rich List weekend. It was the height of the social boom when every person and brand was trying to grow their following on Facebook, Twitter and FourSquare. So we set ourselves the ambitious task of connecting the four big platforms to a site that would track and calculate the worth of every interaction, giving each user a score that would go towards their overall ranking on the Social List. 

The site received global acclaim at launch with some 50,000 people signing up in the first few days. Many celebrities used their social might to climb high in the rankings but no one could unseat tech guru Guy Kawasaki from the top spot for long.