Heineken Wild Lager

Heineken decided to take the plunge into the world of craft lager and went to extraordinary lengths to brew three different Wild Lagers using unique strains of yeast found in far-flung locations. So we decided to go to extraordinary lengths to explain how Wild Lager was unlike other craft lagers. Unfortunately this campaign never made it into the wild as Heineken decided to shelve Wild Lager right before launch. Still, we had fun making these.